I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include;
Benefits of online advertising;
Cost
Measurability
Formatting
Targeting
Coverage
Speed
Concerns of online advertising;
Banner blindness
Illegal activity
Display variations
Ad blocking
Data security
Consumer location tracking
Spam
The lesson contains links to external media and several tasks to engage learners.
This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include;
Setting objectives
Target segment
Brand persona
Competition
Resource identification
Implementation planning and testing
Measurement against targets
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include;
Marketing objectives
Integration into the marketing and promotional mixes
Anticipated returns
The lesson is highly practical and revolves around a brand new fitness brand.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes;
Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads)
Search engine marketing
Search engine optimisation (SEO)
Sponsored/paid search results
Email marketing
Social media marketing
The lesson contains several tasks and links to external media to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This bundle covers Learning Aim A of Unit 17: Digital Marketing. The bundle covers;
A1 Digital marketing in the marketing function
A2 How the digital communication is delivered
A3 Devices for displaying digital communications
The lessons contain a series of tasks and links to external media to engage learners.
This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers;
• Review of pilot primary research.
• Final questionnaire design.
• Final sampling plan.
• Data collection, primary and secondary
Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers D2 Techniques to Meet Skill Requirements for Unit 6: Principles of Management. The lesson includes;
• Recruitment.
• Upskilling/reskilling/training.
• Outsourcing.
• Changing job roles.
• Restructuring
This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers;
• Different types of esports enterprises, including:
o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees
o product: managers, developers, broadcasters and producers
o analytics: analysts, coaches
o marketing: PR executives, sales and partnership managers, social media managers,
community managers, event managers
o management: agents, teams, individuals
o content: creators, publishers, journalists, streamers, distributors
o support: solicitors, statisticians, finance, player ancillary services, team logistics.
• Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only.
• Legal formats for enterprise: sole trader, partnership, limited partnership, private limited
company (Ltd), public limited company (PLC).
• Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC.
• Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service,
being ethical, increase followers/users or increase brand awareness.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes;
Entrepreneurship is the ability and motivation to:
o create, develop, organise, manage and grow a new enterprise, team or idea
o anticipate risks and uncertainty and show determination and bravery in the pursuit of
success and profit
o deal with all aspects of planning, running and growing an enterprise, e.g. finance,
marketing, legal aspects and production.
• Esports entrepreneurial skills, e.g. talented, experienced, aware of competition,
disciplined, persuasive, capacity to inspire others, good financial planning, team worker,
good communication, good work ethic, able to deal with pressure, self-confident,
aspirational, able to stand out, good work-life balance.
• Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative,
has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed,
has a clear vision, focused, curious, has realistic expectations, resilient.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This lesson, with companion case study activity, covers C4 of Unit 7: Business Decision Making. The lesson covers;
The 7Ps of the Marketing Mix
USP
Market segmentation
A large scale group task based on a case study
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This bundle covers Learning Aim C for Unit 7: Business Decision Making, including;
C1 - Types of research
C2 - Competitor Analysis
C3 - Trends
C4 - Marketing Plan
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson, with companion activity, covers D1 of Unit 7: Business Decision Making. Areas covered include;
Relevant industry regulation (Task)
Health and safety at work
Employment rights/law
Data protection
Consumer rights
Summative group research task
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers E1 of Unit 7: Business Decision Making. Areas covered include;
Staff requirements for efficiency
Wages and salaries
Full and part time staff
Recruitment process
Training requirements
Training costs
In-house vs External training
The lesson includes links to external media and several tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers E2 of Unit 7: Business Decision Making. Areas covered include;
Premises
Equipment needed
Vehicles
IT hardware and software
Suppliers and cost of equipment
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers E3 of Unit 7: Business Decision Making. Areas covered include;
Sources of finance
Start-up costs
Running costs
A case study group task to consolidate learning
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson, with companion data set, covers F1 of Unit 7: Business Decision Making. The lesson explores the purpose of a sales forecast and learners must interpret an example of a sales forecast.
Learners must then progress to creating their own sales forecast using the data set provided. I have included the graphs within the slides for learners to check their work against. Learners mus then make recommendations to the owner of the business.
This full lesson covers F3 of Unit 7: Business Decision Making. Students will learn;
The purpose of break even
The information required to construct a break even chart
The break even formula
How to construct a break even chart step by step
How to interpret a break even chart
Advantages and disadvantages of break even
Limitations and business decision making
This lesson contains a set of practical tasks to engage learners and put learning into practice.